Our Team

Rhys is a 20-year veteran of the accounting software industry, having held senior management roles with both MYOB & ABSS Ltd spanning across China, South East Asia and New Zealand. As a founding shareholder, Rhys brings a background in technology with a passion for helping small businesses grow and thrive.

Jovis has excellent experience in people coaching, leadership and people management by leading big or small product delivery team for the past 15 years. He has proven experience in business knowledge related to accounting, payroll & HR, inventory and billing, credit card payment (ISO8583), online payment and reconciliation, banking and financial services (CCRIS), point of sales, etc.

Tung Sen, a leader in product strategy and business development with a passion in Financial Technology (Fintech). He possesses a broad and proven expertise in accounting, taxation, and business compliance. He’s an ACCA & ASEAN CPA member, a Chartered Accountant, and a licensed company secretary endorsed by MIA and SSM respectively.

Vincent is a seasoned sales professional with 20 years of experience with cross-functional and cross-cultural teams across Asia. He believes that the art of managing ABSS channel partners stems from an analytical and process-oriented mindset whilst focusing on the intricacies of strong people relationship skills.

Summer is an energetic and outstanding channel expert. She works closely with partners to plan sales activities and to ensure that the company's sales are in good shape.

Clareen comes with vast experience in the software industry and has led diverse teams globally in technology and spearheads Software Sales. While she continues to develop and manage high-performing teams, Clareen believes in fostering values of responsibility, integrity, and mutual respect. She is passionate about and thrives in technology businesses, growing them sustainably and committed to achieving success.

Zaid is in charge of overseeing all aspects of HR, including shaping our company culture, taking care of employees' welfare, while adhering to employment laws and regulations. Zaid plays a crucial role in ensuring that our company attracts and retains top talent while fostering a positive and inclusive work environment.

Lynn Lim is in charge and takes the lead as the Head of Marketing. With over 13 years of experience in regional marketing, Lynn is a goal-oriented leader known for her expertise in lead generation and achieving strategic objectives. Her extensive knowledge of revenue growth and proven track record make her an invaluable asset as we navigate ABSS's marketing landscape.

Julie oversees all aspects of finance and accounting. She leads the financial strategy and operations, overseeing budgeting, reporting and analysis. With over a decade of experience, she ensures compliance, optimize cash flow and provide strategic insights to foster financial excellence for long-term success.